A case study from the Gold Coast Queensland, Australia.
Authors:
Torre-Williams L1,2, Achour S2, E, Martinez, E 4, Meynecke J-O3
Affiliation:
1 Coastal and Marine Research Centre, Griffith University, Queensland, Australia
2 Gold Coast Newborn Calf Study, Gold Coast, Queensland, Australia
3 Whales & Climate Research Program, Griffith University, Queensland, Australia
4 M2M Consulting, Whangarei, New Zealand
*Corresponding Author: Laura Torre Email: l.torre@griffith.edu.au
Abstract:
Whale watching is a major growing global industry, and quality education onboard can enhance passenger learning and understanding of conservation issues. Here, we investigated whale-watch tourists’ knowledge, perceptions, and conservation attitudes at the Gold Coast, Australia.
The research team surveyed 2000 whale-watch tourists using a Likert scale survey and found that while the majority chose tours a) to observe whales up close (78%) and b) that offer a guaranteed sighting (70%), the education programme provided by the tour was highly rated by passengers (97.5%) after the tour. Tourists gained knowledge about whales (93.9%), oceans (65.7%), and how to protect them (86.2%) during the tour.
After the tour, most passengers felt compassion for the whales (87%) and more connected to the oceans (82%). Furthermore, they indicated they would recycle more (83%), reduce plastic use (78%), and dispose of rubbish properly (72%) after the tour.
Whale watching provides a valuable opportunity to educate people about ocean conservation. The survey findings demonstrated the importance of an integrated education program during whale watching to assist tourists in learning and appreciating the marine world. Tourism operators need guidance on designing effective education programmes to encourage environmental action.